Embarrassed in Thai
“Embarrassed” in Thai is อายaai; you'll also hear ขายหน้าkǎai-nâa (humiliated).
shy, embarrassed; ashamed adjective
- aai mid
- Mid: level, in your normal speaking voice.
humiliated, to lose face (literally 'sell face') adjective
- kǎai rising
- nâa falling
- Rising: start low, dip, then rise to the top, like a doubtful “Really?”
- Falling: start high and drop clearly, like a firm “No!”
How to use it
อายaai covers shy, embarrassed and ashamed: tripping in the street, singing karaoke in front of colleagues, being caught out. Stronger is ขายหน้าkǎai-nâa, "to sell face", being publicly humiliated, or bringing shame on your family. Embarrassment is tied to face, หน้าnâa, one of the big ideas of Thai social life: see saving face.
Other spellings you'll see
There's no single official way to write Thai in English letters. We mark the tone of every syllable; online you'll also find:
- ai
- aay
- khai na
- kai naa
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Written by the Learn Thai For Free team
Audio: AI voices, quality-checked for tones