ส่งเสริม sòng-sǒem
to promote, to encourage, to support verb formal
- sòng low
- sǒem rising
- Low: flat and lower than your normal voice, dropping a little at the end.
- Rising: start low, dip, then rise to the top, like a doubtful “Really?”
How to use it
ส่งเสริมsòng-sǒem is to promote or encourage something good: health, tourism, a child's talent, local products. A promotion in a shop is a different word, โปรโมชั่นbproo-moo-chân.
In conversation, encouraging a person is ให้กำลังใจhâi gam-lang-jai, to cheer someone on, and backing a team or a friend is เชียร์chia.
Other spellings you'll see
There's no single official way to write Thai in English letters. We mark the tone of every syllable; online you'll also find:
- songserm
- song sem
More formal words in Thai
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Written by the Learn Thai For Free team
Audio: AI voices, quality-checked for tones